Wednesday, October 8, 2008

BlackBerry Goes Touch-Screen

Larry Dignan gives us several reasons why the release of RIM’s Storm, a rival to the iPhone 3G, is so important to the market in his latest post on ZDNet. Here they are:

Why is the Storm important?

  • RIM can use the Storm to rally telecom carrier support–especially among those left out of the iPhone launch.
  • The Storm will define how RIM is viewed among consumers.
  • The Storm may be able to thwart any enterprise momentum gained by Apple’s iPhone.
Will the release of the touch-screen Storm stop executives from asking IT for iPhone support on the corporate network? Only time will tell what effect the RIM Storm will have on enterprise practices.

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