Friday, December 5, 2008

Barclaycard hails success of adverts across MSN portals

More than 4.6m unique users visited a Barclaycard website as part of a major push via Microsoft Advertising's first 'two-screen' takeover campaign.Barclaycard ran a major campaign to promote its contactless payment service for two weeks in November, using Microsoft Advertising's MSN Live fixed and mobile portals.The campaign was the first home page takeover across both portals and generated strong results for the brand. The site attracted 4.6m unique users and 102,000 played the related...

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