Wednesday, November 11, 2009

LinkedIn strikes a deal with Twitter

According to the Bits Blog at the New York Times, Twitter has struck a deal with LinkedIn. The professional networking site will soon feature incoming tweets.

According to Allen Blue, LinkedIn’s co-founder and vice president of product strategy, "Twitter is not only a massively open platform, but also it’s a place where there’s a tremendous amount of professional information already being shared, and we wanted to be sure that was coming to our LinkedIn user base.” By integrating Twitter into LinkedIn, the professional networking site can enable more conversation, as they aspire to be the hub for all professional conversation.

We've seen Twitter be used for marketing, but there's no real spotlight on how many business conversations are taking place. What will the partnership do for the business world? Will Twitter become a more integrated part of communication and business plans?

No comments: