Peek is a mobile phone service setting out to capture an untapped portion of the mobile phone market, aiming for the small business wireless market. According to this article at EWeek, they’ll be partnering with Target to distribute this new wireless email device which is low-cost and can satisfy the email side of those working for small business, and do what the Blackberry is doing for the corporate world.
This wireless start up company decided to tap into this market for the amount of customers that haven’t been satisfied yet. Of the 32 million cell phone users, 15 million manage their email over the phone.
When developing this mobile device, Peek came up with and followed these six objectives to better meet the needs of small businesses:
1. low cost
2. wide, color display with high-contrast fonts
3. an easy-to-use QWERTY keyboard
4. easy-to-set-up access to popular e-mail portals
5. well-designed software that gives a good user experience
6. easy to buy
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