This recent post on CIO.com highlights that even though social media tools like Facebook, YouTube, twitter, email, technorati, and various other collaborative technology is popular now, it might not be the best choice for communication and messaging. Loraine Antrim mentioned that going "primitive" like a simple phone call or in-person meetings can give CIOs a strategic advantage for many critical situations.
Going "primitive" allows the CIO to engage in a more personal level. Here are some examples as detailed by the post when CIOs should go "primitive".
1. When body language can make a world of difference in your communication. At times a simple gesture or a shrug of your shoulder can really aid in communicating your point. Also, when the tone of voice is important CIOs might want to make a live phone call instead of tweeting or emailing.
2. When attempting to persuade or influence. Any type of persuasion is best done in person and in live delivery. Social media communication is best for expanding on data points.
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