Why Internal Blogging Makes Sense

Ever wonder why it is beneficial for a company to maintain a blog? The truth of the matter is that organizations are just starting to warm up to the concepts of Web 2.0 technologies and do not see an attractive ROI just yet. I came across this slideshow by Benjamin Greenberg posted on Beth Kanter’s blog that highlights the purpose of having an internal blog, and it also gives us sort of an introductory training to its method. Folks, its 2008 already…Let’s start this year right. Enjoy!