Small Business Owners and Social Media

This afternoon I came across this post on ZDNet which discusses the findings of a recent survey conducted by online payroll service SurePayroll. According to this survey, 55 percent of 120 small businesses surveyed believe that online social networking like LinkedIn, Facebook, and Twitter are extremely beneficial to their business. One of out 5 businesses surveyed even mentioned that they have gained at least one new customer because of social media. Interesting stats…

Even smaller companies are beginning to discover that social media is not just only for personal use; it is a must for business success. The survey provides information on small businesses reaching a customer base through online communities, but where are the stats for benefits for small businesses on using social media internally? Does anyone have any input on the usage of enterprise 2.0 in small companies?

Peek brings email to mobile devices for small businesses

Peek is a mobile phone service setting out to capture an untapped portion of the mobile phone market, aiming for the small business wireless market. According to this article at EWeek, they’ll be partnering with Target to distribute this new wireless email device which is low-cost and can satisfy the email side of those working for small business, and do what the Blackberry is doing for the corporate world.

This wireless start up company decided to tap into this market for the amount of customers that haven’t been satisfied yet. Of the 32 million cell phone users, 15 million manage their email over the phone.

When developing this mobile device, Peek came up with and followed these six objectives to better meet the needs of small businesses:

1. low cost

2. wide, color display with high-contrast fonts

3. an easy-to-use QWERTY keyboard

4. easy-to-set-up access to popular e-mail portals

5. well-designed software that gives a good user experience

6. easy to buy