Small Business Owners and Social Media

This afternoon I came across this post on ZDNet which discusses the findings of a recent survey conducted by online payroll service SurePayroll. According to this survey, 55 percent of 120 small businesses surveyed believe that online social networking like LinkedIn, Facebook, and Twitter are extremely beneficial to their business. One of out 5 businesses surveyed even mentioned that they have gained at least one new customer because of social media. Interesting stats…

Even smaller companies are beginning to discover that social media is not just only for personal use; it is a must for business success. The survey provides information on small businesses reaching a customer base through online communities, but where are the stats for benefits for small businesses on using social media internally? Does anyone have any input on the usage of enterprise 2.0 in small companies?

Players Involved in the Enterprise and Web 2.0

I came across this interesting article in the Social Computing magazine on defining various aspects of Web 2.0 and relationships to organizations. Author Susan Scrupski, in conjunction with Jevon MacDonald, have come up with a chart, shown below depicting various individuals roles and their relationship with Web 2.0 and the enterprise.

They continue their explanation beyond this chart and have provided the definitions below on how they view these four interwoven areas:

Digital Marketers: These are the good folks who track what you're searching for and buying on the web. They create digital brand extensions of leading brands and develop imaginative ways to capture your attention online.

Social Media: This group comprises a vast group of players who are exclusively focused on how communications in the interconnected social web impacts influence. Predominantly, the people involved with monitoring social media are involved in marketing communications.

Enterprise 2.0: Within the Enterprise 2.0 area of expertise, whether it's behind the firewall or out on the open Internet, this core area specializes exclusively on delivering a business value via 2.0 technologies.

Mass collaboration: This group is more symbolic of a new way of thinking about collaboration than any specific 2.0 tool. The notion of reaching outside of your boundary (whatever it is) to co-create innovative solutions is key here.

What are your thoughts on their definitions? What are the points that agree or disagree with?