Monday, May 19, 2008

Power and Social Media

In a recent post at IT Project Failures, Michael Krigsman makes an observation that social media wishes to make a democracy for all those who are involved in social media merging with the enterprise. Social media’s goal is to spread the knowledge throughout an enterprise so everyone knows the maximum amount of information. The problem with this is that the CEO will participate in the applications in the same way that lower level managers will, therefore blurring the lines that create the power structure.

Michael Krigsman believes that social media will truly take off when there is a way to distinguish the roles of upper level management with the rest of the organization.

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