Tuesday, October 21, 2008

Corporate Social Networks according to Robert Scoble

Ed Cone recently had a chance to sit down with Robert Scoble and discuss where web 2.0 and enterprise 2.0 have taken us today. This is just one of his responses about corporate social networks, but check out the rest here.

"A lot of enterprises are looking outward, at the public. They're customers are moving to Twitter, and they're trying to learn how to do it. Some are doing it effectively. Zappos has 400 employees on Twitter. H&R Block talked to me on Twitter while I was doing my taxes -- I twittered that I was at HYR Block getting my taxes done, someone at the company was watching for their name on Twitter, and they wrote back to say, let me know if you need anything. this was while I was in the office. It was more brand building than tax advice. It was the fact that somebody was listening. She was linking to anyone talking about taxes, starting a conversation with them about taxes and H&R Block."

"In terms of internal use of social nets, I just spoke to Cisco's employees. They asked how to use social media, office 2.0, collaborative stuff. I said, My first thought every morning would be, how do I get rid of the email? The crowd cheered. I thought, there's pain here. I touched a nerve."

"I left behind a gig and a half of email when I left NEC - I couldn't look at it, and they erased it. My former coworkers couldn't use that knowledge. A collaborative toolset helps to get information out of email into the shared social space. Sharepoint and others are working on that problem. You see productivity benefits. Now people can see where you are going, make suggestions on who to call there.

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