Tuesday, October 7, 2008

IBM is Bringing Business Networking Closer with Bluehouse

This post on ComputerWorld discusses how IBM has released Bluehouse, which merges social networking features with business collaboration tools. At first, Bluehouse will be free during the initial beta period, after testing has ends the SaaS product will be subject to subscription pricing, which has not been determined yet.

Like Facebook, Bluehouse will combined many collaboration tools such as instant messaging, document sharing, profiles, and tools to build business networking opportunities. One thing that will be different from Facebook is that Bluehouse has management features to help ensure privacy, and this is a feature that businesses have been looking for. Sean Poulley, vice president of IBM's online collaboration services seems to think that the current economic situation will encourage consumers to adopt SaaS with its subscription model. What are your thoughts?

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