Tuesday, October 28, 2008

Small Business Owners and Social Media

This afternoon I came across this post on ZDNet which discusses the findings of a recent survey conducted by online payroll service SurePayroll. According to this survey, 55 percent of 120 small businesses surveyed believe that online social networking like LinkedIn, Facebook, and Twitter are extremely beneficial to their business. One of out 5 businesses surveyed even mentioned that they have gained at least one new customer because of social media. Interesting stats…

Even smaller companies are beginning to discover that social media is not just only for personal use; it is a must for business success. The survey provides information on small businesses reaching a customer base through online communities, but where are the stats for benefits for small businesses on using social media internally? Does anyone have any input on the usage of enterprise 2.0 in small companies?

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