Forrester analyst G. Oliver Young, in a new study, has indicated that the cost for business web 2.0 tools will decrease over the next five years. Price drops will be seen across the board for "blogs, wikis, social networking tools, and enterprise RSS." The sole exception is mashups, which Young predicts the cost will double. As quoted from the study, and reported in this article, the reason for the trend is that:
"Traditional software vendors have moved aggressively in the direction of web 2.0 software; however, few are offering standalone products. Instead, most, like Microsoft and SAP, are rolling web 2.0 features into existing software packages; in many cases, they are providing the technology at no extra cost...many will make use of them and offset another purchase in the process."
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