Building the Web 2.0 Enterprise

The McKinsey Quarterly recently surveyed executives on the business use of web 2.0 technology within the enterprise in their second annual survey Building the Web 2.0 Enterprise. An interesting notion that this survey brings up is the fact that use of web 2.0 technology is changing. The survey details that users are stepping away from web services and mashups from the previous year, and they are instead focusing on social networks, podcasts, blogs, RSS, and wikis altogether. Another important finding the survey brings is that the majority of employees are satisfied with the way companies are adopting web 2.0 technologies, whether it be to develop new products and services, internal recruiting, enhancing company culture, training, or managing knowledge. Browse through this revealing article, and see how your compare how your company stands with the results given in this latest enterprise survey.