IT Department role in Enterprise 2.0

Many organizations have implemented web 2.0 technologies, and while for some companies the idea is new, industry wide these concepts are starting to become a necessity instead of simply a competitive advantage. A new research study from Forrester announced that IT departments have increased their role in implementing these initiatives. As Oliver Young, writer of the Forrester research study, mentioned, in the past marketing as well as communication departments were mostly responsible for the use of Web 2.0 in the workplace since many of the web 2.0 initiatives dealt with communication, however, IT departments are now becoming the leaders of this change in corporations. As the executive summary states

“our recent Web 2.0 survey shows IT departments taking a more active role in the acquisition and deployment of Web 2.0 technologies. Budgetary controls, the need for integration and technical skills, and the growing importance of Web 2.0 tools are all putting IT departments in the driver's seat.”

It will be interesting to see how this change in leadership will affect industry wide practices. Do you agree with IT playing a lead role for the future?