According to article on Computing, a study conducted by Gartner has found that businesses should make more use of social media and web 2.0 applications within the enterprise to better communication with their employees.
Nikos Drakos, a research director at Gartner and a supporter of social media in the enterprise, mentions:
"With websites such as Facebook and other web 2.0 technologies such as blogging and forums, businesses have an open opportunity to promote themselves amongst their employees, and more importantly to customers. For example, if there was a Facebook group about a certain company or a product, they could intervene against negative postings or use the positive postings as a marketing asset."
Companies are slow to adapt to this trend though, and most organizations are still very skeptical about adopting social media practices within the enterprise. We’ve discussed how blocking access to social media sites like Facebook could actually decrease worker productivity. The premise is that by balancing job and life responsibilities at work, employees can focus more on job tasks at hand. The question still lingers, is there true business value? Only time will tell.
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