I recently came across this study released from The McKinsey Quarterly titled: Building the Web2.0 Enterprise. The study itself reveals that organizations are using these tools mainly for internal use, change management practices, and organizational structures. Also IT and senior management need to be proponents for these new tools for a company to have any success at implementation.
This post from Social Media discusses the author’s opinions of this study
- Organizations are changing and may look the same externally but will operate very differently on the inside once social technology adoption reaches critical mass (i.e. a majority of employees using these tools for work purposes)
- In the near term, this may be a case where the irresistible force (i.e. web 2.0) meets the immovable object (i.e. senior management). Adoption of social computing correlates higher with younger generations...and Gen Xers aren't yet running Fortune 500 enterprises.
- Marketing, IT, HR, and Finance all need to get along...but any department's role as an order taker will be justified unless it can tie itself to business goals and objectives.
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