The importance of Web 2.0

In a recent post at ZD Net Asia, they spoke with Bill Kearney, the General Manager of Enterprise Content Management at Oracle Asia Pacific. Kearney believes that the use of Web 2.0 tools in the enterprise is a vital piece of the future.

Not only can Web 2.0 promote collaboration inside the enterprise, but it can empower the entire user community while facilitating collaboration with both the employees and users of the product. Enterprises need to adapt these tools now in order to be competitive in the future.

Kearney believes that a great way to start this now is to simply start forums on the websites where users can chat about products. What company have you been most impressed by in their drive to effectively use Web 2.0 in the enterprise or to communicate with customers?