Tuesday, January 22, 2008

Enterprise Blogging

When organizations have their own corporate blog, employees are expected to know how to blog, but what if they don’t know. Well luckily I came across this post by John Chow that outlines 5 tips to become a better blogger. Here’s a quick recap:

  1. Don’t ever talk about many page hits or visitors you come across on a daily basis. That is something bad bloggers do and it will detract from the message that you are trying to give.
  2. Do not discuss failures because although it might make you seem more “real”, it will also make your readers doubt your abilities. Instead, try blogging about a massive success and your advice can actually mean something.
  3. Getting back to the 2nd tip, do not gloat about your success. Yes if your success is worthy about being bragged about then mention it, but if its just about having a certain number of visitors from Digg or any other source then it’s best to keep that to yourself.
  4. You must write with authority. A blogger that lacks confidence might offer mere suggestions while a confident blogger will specifically get into detail and offer examples of success.
  5. Even if you are not an expert on the subject, research can help you seem “experienced”. So read up on your materials and use confident language.

So here you go, 5 tips to help you become a better enterprise blogger. Enjoy!

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