Tuesday, January 22, 2008

Let’s Get Corporate Blogging Up and Running!

Enterprise blogging is an effective way to collaborate between teams and share vital information. There are though, some pre-requisites organizations must take before firing up a blogging platform. I came across an interesting post on The Content Economy which highlights essential aspects that a blogging platform must adhere to. Here are a few:

1. The blogs and blog tools like RSS feeds must be easy to access from any computer as well as any mobile device.
2. The blogging platform should be easy to use; there should be huge buttons for editing, creating, and publishing posts. Employees should have no trouble on the blog site.
3. Employees should be able to administer all of their blogs from one single point.
4. There must be freedom of choice when it comes to selecting a RSS reader. If an internal RSS reader is used, it must allow subscription to an external RSS reader.
5. Since most employees are always on the go, they must be able to publish and create posts via e-mail and text messaging from their mobile devices.
6. Lastly, tagging is essential for employees to manage their blog posts and allow users to search by interest areas.

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