Tuesday, January 22, 2008

Twitter: Is There True Enterprise Value?

To the naked eye Twitter seems like a dumping ground for details on the activities of complete strangers, but there is more than meets the eye. Employees generally misunderstand what Twitter can bring to the Enterprise. Michael Krigsman’s latest blog entry quotes Dwight Silverman, a Houston Chronicler and an active Twitter user:

“Don’t even try using Twitter in the way its regulars do….To really understand Twitter as a journalist, I think you have to live with it for a while, just as you would when reviewing a software program.”

The real business value emerges when employees engage in a community of peers, co-workers, colleagues, and friends. Twitter feeds maximize effective collaboration and enables file-sharing in the enterprise. Just like with any other social networking platform, talking to oneself is not great fun. The real action comes from subscribing to feeds and maintaining relevant relationships. Imagine subscribing to your boss’s twitter feed and knowing what’s on his mind regarding future and current projects while he is hundreds of miles away. This is where Twitter truly shines…

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